Audience T heory :3

Audience Theory
Exam Speak

• The issues raised in the targeting of national & local audience (Specificaly British) international or global institutions.
• The ways in the candidates own experiences of media consumption illustrate wider patterns & trends of Audience behaviour.

Blamer 4 stages of audience

1. Comes from all forms of life = wrong as there is never a mixed target audience.
2. anoynomous individual = wrong as rarely someone goes to the movies alone
3. dont interact with the person you are with concerning the film you had just watched = wrong as it is near impossible to never speak of that film again unless it was so lame it hurt to watch (smurfs)
4. losely organised and is not able to act with the unity of the crowd

Uses and gratification

people always watch somthing to either because: Enterteined, Informed & identification
Higherarchy of needs

1. The need for information about our geographical & social world news & drama.
2. The need for identity, by using characters & personalities to define our sense of self & social behaviour film celebrities 
3. The need for social interaction through experiencing the relationships & interaction of others
4. The need for diversion by using the media for purposes of play & entertainment.