Action match: A shot that cuts to another continuing a piece of action or movement between the shots. This allows audience to see a smooth action despite a cut in the shot. For example we might see someone shoot a gun, and the editor would perform an action match so we see the bullet hit someone else and they fit together seamlessly so we see both people’s perspectives.
Montage: a montage is a series of shots edited together to show time passing and something happening in that time. Famous examples are in Rocky where we see a montage of shots of Rocky training and getting better and better.
Asynchronous sound- sound that doesn’t match what is seen on screen
Contrapuntal sound- Sound or music that seems strange or doesn’t fit the scene we are seeing.
Dialogue- what the characters say and how they say it.
The British film industry
L.O. To identify who does what within the British film industry (producers)
To evaluate how the British film industry competes globally (audience) and retains
BBFC- an independent, non-governmental body which classifies and censors film, video as well as computer & console- based games release in the UK.
Bafta- promotes understanding & appreciation of Britain’s rich films & television heritage & culture.
BFI- aims to support, develop and promote the art forms of the moving picture.
UK film council- Government backed lead agency for film in the UK ensuring that the economic, cultural & educational aspects of film are effectively represented at home & abroad.
British film council- The official UK agency for international cultural relations. Its film department promotes new British films (features & shorts), internationally principally through festivals and showcases.
Pathe- Wallace and grommet, jeepers and creepers & chicken run.
Working film title- Hot fuzz, Shaun of the dead &
Film 4- Finding Eric, four lion’s & inbetweeners. Has its own channel.
Momentum- longest yard,
Film network, damned united
Kiera Nightly, Ewan McGregor, Colin Firth, Jude law, Hugh Grant & Jaime
Top 10 bankable actors/ actress of 2009
1. Will Smith
2. Johnny Depp
3. Brad Pitt
4. Tom Hanks
5. George Clooney
6. Will Farrell
7. Reese Witherspoon
8. Nicholas Cage
9. Leonardo DiCaprio
10. Russell Crowe
Hollywood film industry
· Major studios are vertically, horizontally and laterally integrated and are now part of massive media conglomerates which created an ‘oligopoly’ in the film industry, the so called ‘Big Six’.
· Big budget Blockbusters often follows the ‘high concept’ model in order to a mass audience.
· Films are often sequels, prequels and remakes or based upon a successful book, TV programme or even video game to minimise financial risk and to increase profit.
· SFX and stars = high concept model
Distribution window - the certain time in the year when the film will be more successful
· Conglomerates will use synergy e.g. a soundtrack or video game could be produced by a different company.
Synergy is when a product is created from a film.
Simultaneous release- shown in as many screenings as physically possible
Film festivals are used as an attempt to get your film distributed.
Independent means when they act outside of the other main companies.
Above the line and below the line of advertising
‘Above the line’ is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature in nature and is considered impersonal to customers.
‘Below the line’ is efficient and cost-effective for targeting a limited and specific group. This can take form of tie in’s with other products and companies.
HW picks 1 of the big six: Disney, MGM, Sony, Universal, Paramount and fox. And research: who owns them, who they own and they’re 10 best films.
Lost analysis- the character Jack
Brave as he willingly dives into the danger zone to help those in need, strong as he could lift debris of a man, smart as he knew the correct procedures for helping everyone trapped of dying, daring as he helps everyone as humanly possible despite the panic and chaos that’s occurring around him, he is a doctor or someone with medical training he shows this by being used to seeing blood and by having a knowledge of medical procedures, his costume is very business class as he is seen wearing a formal suit with a tie and by having short trimmed hair, quick thinker he knew that he had to act fast otherwise more lives would be lost, smiles when he sees the dog this shows that he is human of at least has a childish side he also shows this by having a sense of humour, carries alcohol he could be an alcoholic, doesn’t want the others to see that he is in pain shows that he wants to be seen as a strong person, natural leader he takes control over the situation and orders the other survivors into helping, fearless the events seem to have no effect on him he also ran into the middle of the danger zone to provide aid. The camera is either at eye level to show that he is an everyday man or it is looking up to him to show that he is strong and is looked up to like a leader.
